The hair and beauty industry is ever growing with over 40,000 salons in the UK at present. This is great news for the customer as the choice of where to go for their hair and beauty needs is greater than ever before. Unfortunately for salons this means that competition for their custom is fierce.

New clients are essential to any business that is looking to experience growth, and crucial to the long-term success of your salon. It is inevitable that every salon will lose clients throughout the year for a number of different reasons. This means that every salon needs new customers just to maintain current levels, let alone expand. The problem salons face is how can they attract these new clients ahead of the competition?

• Our New Client Marketing Campaigns are 100% free of charge for your salon. We will never charge or invoice for this service.
• Our campaigns bring in a significant amount of new clients to your salon within a 4-6 month period. The specific amount and rate with which they are recruited is controlled to ensure your business can always offer each new client an outstanding experience, setting you apart from your competitors.
• These new clients are all from your exact target market and therefore all live/work within a certain pre-defined catchment area. This enables your salon to retain a very high percentage of new clients as regulars.

• Utilise your column space – We perform a thorough evaluation of each stylist/therapist’s columns, to know exactly how many clients to recruit for you and how quickly to bring them in.
• The campaign is targeted for specific staff in your salon. The whole purpose is to build staff’s columns, so any staff who are operating at more than 90% capacity do not need to be involved.

• One Effective Retail Training Course
  This in-salon course focuses on your staff’s ability to educate their new client and enable them to generate product and upgrade sales, all the while setting you apart from your competitors.

• One Receptionist Training Course
  This in-salon course focuses on customer service skills, attitude, problem solving, maximising column efficiency, service upgrades over the telephone and managing promotional/regular client bookings.
• Staff incentives
  Prize for best performing stylist/therapist in the campaign.

• Staff Performance Analysis
  We monitor how successful each member of staff is throughout the campaign, and provide you with a detailed report on their performance.

A thriving salon relies on a regular clientele. With so many salons to choose from these days retaining a client involves so much more than simply giving a good service. If you aren’t going the extra mile to keep your customers happy, there are plenty of other salons that will.  We can help you stay ahead of the pack with a number of different methods and ideas that can help you to tie your clients to your salon.

These include:

• Newsletters
• Membership schemes
• Recommend–a-friend initiatives